Due to all the doom and gloom purported by the mass media after the mortgage crisis fallout, and stock market collapse; many financial commentators have stated things like; “it’s like the consumer just fell off the cliff all of a sudden.” Meaning that the consumers stopped buying, and retailers noticed this right away.
People stopped buying cars, electronic equipment, imported Chinese goods, and they even cut back on the amount of food they were buying. Some might say this is a good thing because consumers were spending tons of money on credit cards. Due to all the layoffs many people have had their houses foreclosed on and they have stopped paying their credit cards.
In fact, the fallout rates are very similar to the unemployment rates which continue to rise. Even those people who are not losing their jobs are worried about them and they have started saving more, and spending a lot less, worried more about their budgeting. The savings rate of consumers is now a 10% which is unheard of in the last four decades.
Thus, finances and savings are dominating consumer behavior, and it is slowing the chances for a robust economic recovery. Some economists believe we will have a slow recovery, which is probably better to guard against inflation. But most all economists believe we will have a recovery and that we’ve already hit the bottom of the recession and the consumers will get back on board as the news changes from bad to better, which is already happening in the stock market, which generally leads the economy by 6 to 8 months. I hope you will please consider all this.